Now we focus on the question: What is “it”?  What are the things in life that rise to the level of an “it” that we pursue?  Tucked into that answer is great insight into what “it” is in the first place and why it must rise to the level of pursuit. 

Humans are wired to compete.  When told that we can not do something, part of us wants to defy that reality (or mere opinion).  We want to show to others or “prove” to them that we are capable, that we DO have what it takes.  

Some of the greatest feats of human history have been done out of a sense of “I will show you.”  Someone was told they couldn’t so they did, almost simply to spite the idea they could not.  That may seem like playground “dare” mentality.